Chocolate prices

We have unfortunately had to raise our prices in July 24 due to the significant cost increases we’ve received in recent months on top of sustained costs increases over the last 3 years. 

Our prices have been increased at markets, events and on some website products from 18^th July.  Our pricing at markets and events has remained the same since we started attending them in 2021, so this represents our first ever price increase.  Even though our website prices have been increased in places, most products are still lower than they were 6 months ago due to the price reduction implemented in January 24, so our brownies remain great value!

We’ve been desperately trying to avoid putting up our prices, but the latest round of cost increases have made it impossible to avoid any longer.  Since Covid we have seen significant inflation in labour costs and our core ingredients of chocolate, butter, sugar, eggs and flour. 

Our single biggest ingredient is chocolate and we have received back-to-back increases in May and July 24 that have combined to a 92% cost increase, with talk of a further increase to come in September!  This unfortunately made our current pricing unsustainable. 

The chocolate price increase is an industry-wide problem affecting everybody and is driven by poor crops and a reduction in the number of suppliers in the cocoa farming industry.  Cocoa prices have typically been at $2,000 to $3,000 per tonne for the last 10 years, but hit a staggering $12,000 in April 24 and are still above $8,000 in July 24 (see chart)!  This has unfortunately had a huge knock-on effect across the whole chocolate industry.

We don’t take the decision to put our prices up lightly, but hope you understand the need to do so in the current circumstances.

If you have any questions or feedback, please get in contact at office@homemadebrownie.co.uk.