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About us
An Accidental Business:The Homemade Brownie Company Story
The Homemade Brownie Company began unintentionally in the charming village of Hook, Hampshire, where founder Laura Bland turned a personal challenge into a delightful opportunity.
After being diagnosed with gluten intolerance following the birth of her second son, Laura was left craving the sweet treats she could no longer enjoy. Determined to find a solution, she began experimenting in her home kitchen. Years of trial and error led to the creation of a brownie recipe she adored — and it turned out others did too. Friends and family were quick to praise her creations, sparking local demand. Before long, word spread, leading to café orders and, in 2016, the launch of an online store delivering brownies nationwide.
From Lifestyle Business to Lockdown Boom
When the Covid-19 pandemic hit in March 2020, Laura braced for challenging times. However, what followed was an unexpected surge in demand. With lockdowns in full force and a rise in the need for home-delivered treats, orders skyrocketed.
What had been a modest lifestyle business, fulfilling 4–5 online orders per day, suddenly scaled to ten times that volume. During the busiest periods, Laura’s home became a bustling mini-bakery. Her kitchen, dining room, upstairs office and garage all morphed into different departments, with up to six team members working in the house daily.
After 12 intense and rewarding months, The Homemade Brownie Company moved to its first commercial bakery in nearby Basingstoke in April 2021.
Sweet Success: A Thriving New Chapter
Since moving into its own dedicated premises, The Homemade Brownie Company has flourished, earning 10 prestigious Great Taste stars between 2022 and 2024. This recognition reflects its unwavering commitment to crafting exceptional treats. Beyond online deliveries, the company has expanded its presence to major events like Winchester Christmas Market, Hampton Court Flower Show and Ascot Racecourse, delighting thousands. Its wholesale operations now serve over 80 outlets monthly, solidifying its reputation across the UK.
Producing up to 500,000 brownies annually, the company balances artisanal care with smart innovations like automated cutting and packing. A passionate team of 10, along with event specialists, ensures every batch is made with premium ingredients and a handmade touch. The Homemade Brownie Company continues to bring brownie joy to homes, cafés and events nationwide.
